Youth in a changing world free essay sample

As society changes, so do people. Life now moves at a rapid paste that is often set by ever-changing technology. More and more everyday youths get caught up in this fast paste world. This is not a problem we face locally, more so one that threatens us internationally. Many factors contribute to this change, such as problems and challenges, responsibilities and lifestyle and geographic location and school. The way we are raised has a lot to do with who we are. Some children are raised to be children until they are considered old enough for responsibilities by their parents, others are put in a situation where they have to fend for themselves and the rest are taught responsibility by their parents. The youth of today are media-wired and gadget driven. Responsibility is said to shape us, so are all this media and gadgets good? The responsibilities and lifestyle we have when growing up, often predicts the person we turn out to be. We will write a custom essay sample on Youth in a changing world or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So why do parents still constantly spoil their children? Another question, why do parents so easily neglect their children? One hand doesn’t clap alone, so parents along with their children are responsible for the outcome. Yes there are many uncontrollable situations that can go both ways of a child wanting better for him or herself or turning to a life of crime and violence. With both parent and child playing their correct respective role maybe the rise in youth crime and fatality would decrease. In parts of the world where technology isn’t such a wide spread, boys provide for their family and women do house work. Some cultures children even get married at young ages and take on huge responsibilities. In the modernized parts of the world that isn’t heavily influenced by cultures and religion, parents see it as a â€Å"must† to send their children to school and ensure they optimize the best education they can get. Unlike in parts of the world that is heavily ridden by religion and culture some children don’t even know what school is. This problem is mainly faced by the female sex. The story of Malala Yousafzai allowed us to enter her world and see the struggle many girls are faced with when wanting to get an education. An influential story like that makes the saying â€Å"We often don’t appreciate what we have. † seem very true, while some fight for their lives to be able to earn an education more and more every day in the ‘modernized’ world people drop out of school. Are we losing sight of what is supposed to be important? If people are fighting to be able to earn an education, why would others give theirs away so easily? As important as an education is, in some circumstances some children don’t go to school because it is seen as a threat by their parents with the rate of teen bullying and teen suicide skyrocketing, but how will one survive without an education and a job secured for the future? In today’s world we face many problems and challenges that are out of our hands. Some of them may be school, for instance with Malala Yousafzai. Although her story is part tragedy what it teaches us is that we can over come our problems weather it’s as big as her or not. With technology heavily influencing the world youths tend to get caught up, spending all their time online, texting, calling, watching videos, television and playing video games to list a few. With all of this, where is the time to do home work and studies? Death and divorce are often the main challenges we have to face, but they aren’t impossible to overcome. We all classify our problems and challenges differently. Sometimes these challenges and problems get the best of us. We don’t over come them, instead people turn to drugs and alcohol to reduce the pain. Does this really do so, or is it just a mask for the pain? The youth of today are swamped by change. Yes, change is common to all generations of youth, but this generation has endured the most rapid change ever. Is all this change a good thing? Ironically, today’s youth don’t feel the changes taking place like older adults do. Though the impact on youth is still profound, change is normal to them. On the other hand civilization is about change and the world is progressing daily so is youth in a changing world really a problem or challenge to over come. Would every previous generation have this challenge? Or has this problem now arisen?

Free Essays on Crusades

Crusading, much like Imperialism in the 20th century, was all about expansion. During the middle ages however, it was more about the expansion of religion rather then power, or at least that’s the way it was preached. Crusading by definition is; â€Å" a holy war authorized by the pope, who proclaimed it in the name of god of Christ. It was believed to be Christ’s own enterprise, legitimized by his personal mandate† (1). This essay examines the background of the crusades to offer a better understanding as to why they occurred. It also examines the effects that the crusades had on the world. It is easy to look at the crusades as a violent meaningless act, but one must understand the type of setting this movement occurred during. This was a time when if you took part in the crusades, you were seen as a warrior of god, recruited by the pope. Any man who fought in the name of god would be rewarded in heaven. Popular belief in the 10th and 11th centuries was that the more you did for god, the less accountable you were for you’re past sins. The more deeds you did, the better your credit in the ‘Treasury of God’ (2). The Treasury of God is a summarization of the good deed outweighing the bad deed principle of the time. Acts of violence in the name of god are far less common in the world today. But, as seen with September 11th, jihad or holy war is still occurring. This essay gives a basic timeline and underlying principles behind the crusading missions. Justification for these acts remains unclear and is simply opinion based. To understand the effects of crusading one must be familiar with the background in which it took place. The major conflict that initiated the crusading endeavors occurred when the Seljuk Turks aggressively took Syria and Palestine. Turkish Muslims also invaded the Byzantine Empire and subjected all classes of people to their rule, even Christians. At the same time, Popes of the 11th century were trying to exte... Free Essays on Crusades Free Essays on Crusades Crusades were Christian military expeditions organized mainly to recapture Palestine during the Middle Ages. Palestine, also called the Holy Land, was important to Christians because it was the region where Jesus Christ had lived. Palestine lay along the eastern coast of the Mediterranean Sea, and Muslims had taken control of it from Christians. The crusaders, who came from Western Europe, organized eight major expeditions between A.D. 1096 and 1270. This was a period when Western Europe was expanding its economy and increasing its military forces. The Crusades were a part of a broad Christian expansion movement. Kings, nobles, and thousands of knights, peasants, and townspeople took part in the Crusades. They had two goals, to gain permanent control of the Holy Land and to protect the Byzantine Empire, a Greek Christian empire centered in southeastern Europe, from the Muslims. But many crusaders also fought to increase their power, territory, and riches. The crusaders won some battl es and established a crusader kingdom along the eastern shore of the Mediterranean Sea, but their victories had no permanent effect. However, the Crusades increased already existing contacts between the West and the East. These contacts led to additional trade and commerce. The crusaders failed to accomplish their main goals. They recaptured the Holy Land for a time but could not establish lasting control over the area. Western and Eastern Christians united to fight the Muslims. But relations between the two groups of Christians, especially as a result of the Fourth Crusade, became so bitter that they led to a heritage of hate. The Byzantine Empire fell to the Ottoman Empire in 1453. In addition, the pope's prestige declined because some popes used the Crusades for personal and political gain. However, the Crusades also enriched European life. For example, they further stimulated economic growth by bringing increased trade between cities that bordered the Me... Free Essays on Crusades Crusading, much like Imperialism in the 20th century, was all about expansion. During the middle ages however, it was more about the expansion of religion rather then power, or at least that’s the way it was preached. Crusading by definition is; â€Å" a holy war authorized by the pope, who proclaimed it in the name of god of Christ. It was believed to be Christ’s own enterprise, legitimized by his personal mandate† (1). This essay examines the background of the crusades to offer a better understanding as to why they occurred. It also examines the effects that the crusades had on the world. It is easy to look at the crusades as a violent meaningless act, but one must understand the type of setting this movement occurred during. This was a time when if you took part in the crusades, you were seen as a warrior of god, recruited by the pope. Any man who fought in the name of god would be rewarded in heaven. Popular belief in the 10th and 11th centuries was that the more you did for god, the less accountable you were for you’re past sins. The more deeds you did, the better your credit in the ‘Treasury of God’ (2). The Treasury of God is a summarization of the good deed outweighing the bad deed principle of the time. Acts of violence in the name of god are far less common in the world today. But, as seen with September 11th, jihad or holy war is still occurring. This essay gives a basic timeline and underlying principles behind the crusading missions. Justification for these acts remains unclear and is simply opinion based. To understand the effects of crusading one must be familiar with the background in which it took place. The major conflict that initiated the crusading endeavors occurred when the Seljuk Turks aggressively took Syria and Palestine. Turkish Muslims also invaded the Byzantine Empire and subjected all classes of people to their rule, even Christians. At the same time, Popes of the 11th century were trying to exte...

Make Mind Maps that Stick with Labels

Make Mind Maps that Stick with Labels Adhesive address or shipping labels come in a variety of shapes and sizes, which makes them ideal for a variety of activities in the classroom.   One way to use labels to encourage critical thinking in the classroom is to have students use labels printed with ideas or topics from a unit of study in order to create mind-maps or diagrams that visually organize information on a topic. The mind-map is an interdisciplinary strategy where a student or group of students build(s) off a single concept or idea: a drama, an element in chemistry, a biography, a vocabulary word, a event in history, a commercial product. The concept or idea is placed in the center of a blank sheet of paper and   representations of other ideas are connected to that central concept are added, branching out in all directions on the page. Teachers can use mind-maps as a review exercise, a formative assessment, or interim assessment tool, by providing students individually or in groups with printed labels and asking students to organize the information in a way that shows relationships. Along with the topics or ideas provided on the labels, teachers can provide a few blanks and ask students to come up their own labels associated with the central idea to add to the mind map. Teachers can vary the exercise according to the the size of the paper that allow a few students (poster size) or a large group of students (wall size) to work collaboratively on the mind-map. In preparing the labels, teachers select words, phrases or symbols from a unit of study that are critical to developing student understanding.    Some interdisciplinary examples: Concepts or ideas on labels for Shakespeare’s play Romeo and Juliet (English Language Arts): Romeo, Juliet, Mercutio, Paris, Nurse, Friar Lawrence, a letter, a ring, Apothecary, Rosaline, â€Å"my only love sprung from my only hate†, â€Å"Two households, both alike in dignity.†Concepts or ideas on labels for a biography on Robert E. Lee (Social Studies): Washington College, West Point Military Academy,Mary Custis, Mexican War, Confederacy, President Lincoln, Jefferson Davis, Ulysses S. Grant, Traveller, Harper’s Ferry, Appomattox, the Army of Northern Virginia, Battle of Gettysburg.Concepts or ideas on labels for labels for iron (Chemistry): metal, atomic number, Earths outer and inner core, oxidation states, transitional metal, boiling point, melting point, isotopes, chemical compound(s), industry. Labels can be created in word processing software such as Word, Pages, and Google Docs and printed on products from manufacturers such as Avery or office supply stores. There are hundreds of templates for different sized labels ranging from full sheets 8.5† X 11†, large shipping labels 4.25 x 2.75, medium size labels 2.83 x 2.2, and small address labels 1.5 x 1. For those teachers who cannot afford the labels, there are templates that allow them to create their own without adhesive by using label templates made available by World Label, Co. Another alternative is to use the table feature in a word processing program. Why use labels? Why not have the students simply copy the ideas or concepts from a list onto the blank page? In this strategy providing pre-printed labels assures that all students will have the labels as common elements on each mind-map. There is value in having students compare and contrast the completed mind maps. A gallery walk that allows students to share the final product clearly illustrates the choices each student or groups of students made in organizing their identical labels. For teachers and students alike, this label strategy in creating mind-maps  visually demonstrates the multiple different points of view and learning styles in any class.

Inhalants(toluene) Research Paper Example | Topics and Well Written Essays - 2500 words

Inhalants(toluene) - Research Paper Example Toluene can be difficult to identify especially without any chemical tests since it smells like most other hydrocarbons and most people might pass it for any ordinary hydrocarbon. Like other hydrocarbons, toluene is soluble in organic solvents and does not dissolve in any polar solvent such as water. Therefore, to test its presence using chromatography, t has to be dissolved in an inorganic solvent. This way, it can be able to be separated by chromatography. This allows it to be tested from other substances including blood to check if someone has inhaled it. This is a physical separation technique for separating volatile mixtures. It is practiced in areas such as pharmaceuticals, environmental conservation and cosmetics. Due to their volatility, human breath, secretions, and other body fluids can be analyzed using this technique. It can also analyze air samples for various compounds. This is one of the analytical methods that are used to test toluene. This technique came up in early 60s. Among the various forms of GC, gas-liquid chromatography is the most popular method. Combined with techniques such as mass spectrometry, it becomes invaluable to separation and identification of molecules. This technique has been applied in the separation of toluene from other compounds for a very long time. Various kinds of detectors can be used to separate toluene and the other components in the substance. They include flame ionization detector, thermal conductivity detector and electron capture detector. Factors influencing the separation process include the stationary phase’s polarity. The polar compounds have strong interactions during this phase. This causes polar compounds to have a longer retention times than their non-polar counterparts. The temperature also affects the process by reducing the retention time. Chromatographic detectors react differently to each compound. To

Translating Strategic plans into Operational Plans Essay

Translating Strategic plans into Operational Plans - Essay Example The picture is broken into many parts and all the micro-detailing are carried out to get the picture, the essence of translating long term objective into operational plan. The journey of achievement of long term objective is achieved through milestones, annual operation plan and medium term business plans. Business plans falls somewhere between long term objective and operational plan so it has a mix of the elements from both these types of planning approaches. The annual operational plan is a all about how to achieve the annual milestone. It breaks the planning into distinctly different areas / aspects. These include the daily / weekly /monthly output targets, resource deployment, financial plans-both the expenditure and income side, marketing plan, human resource plan and all other associated activities like statutory, safety, investment etc. It has been recommended that the plans should be simple and easy to understand as it is essentially a communication to work force about the goals or results which the firm wants to achieve daily, weekly, monthly or on an annual basis. The quality of planning goes a long way in making the plan successful. It will be more beneficial to involve a large cross section of people during the planning exercises.

Team Week Three Reflection Essay Example for Free

Team Week Three Reflection Essay This week Learning Team was tasked with understanding three objectives. Those objectives were as follows: 2.1 State the purpose of the business research. 2.1 Develop appropriate research questions and hypotheses. 2.3 Identify dependent and independent variables in business research. Our learning team discovered that business research is designed to increase your understanding a given management dilemma by looking for ways others have addressed or solved problems similar to yours. Business research can be applied in any number of ways in a business setting, such as determining what kind of business strategy your competitors are using, and finding ways that other businesses have countered that strategy in the past. Business research can also be used to determine how to market a product coming to market by creating research panels to determine how potential customers will react to the product. We also learned that unless proper research questions are developed along with a meaningful hypotheses, any research conducted will be flawed or incomplete. For instance, without asking potential customers in focus groups what they don’t like about your new product or service you may launch the new product and see dismal sales as customers reject your product because of the faults you failed to find or correct. A corresponding hypothesis will help direct the research once the correct questions are asked, as well as leading to further questions to help complete your research. Questions and hypothesis are therefor intertwined, and can be considered together when creating a research plan. Finally, we discovered that independent variables are unchangeable, such as a research population’s social status. An independent variable is manipulated by the researcher, and the manipulation causes an effect on the dependent variable. There is usually more than one independent variable, and each of them are usually â€Å"correlated† to some extent.

Study Proposal for a Social Studies and Premedical (Premed) Student Ess

Study Proposal for a Social Studies and Premedical (Premed) Student As a Social Studies and premedical student, I aspire to lead an international health and development non-governmental organization (NGO). Combining my skills as a physician and practitioner of development, I plan to enhance the health of marginalized, persecuted, and exiled populations. Through direct interaction with government bodies and humanitarian NGOs, I hope to highlight and curb the medical and psychological burdens stemming from human rights violations. Building on my skills as a humanitarian law and refugee tracing instructor, I also wish to train international and indigenous relief personnel to ensure the sanitary, nutritional, and health standards of uprooted populations. Aspiring to bring holistic leadership to the health and humanitarian sector, I must thoroughly understand and know to confront the social, political, and cultural factors linked with poor health. I therefore propose to pursue and academically focussed MPhil in Development Studies preferably from Oxford U niversity or from the Univers...

Coffee Culture Essay

Coffee has been around for a very long time. It is no coincidence that such an influential and integral drink has created a cultural realm of its own. According to â€Å"Hot and Bothered: Coffee and Caffeine Humor† by Elise Decamp with Catherine M. Tucker, coffee humor has been depicted to be one of the compliments that has culturally elevated coffee-drinking to a another human aspect – humor. Humor can be interpreted and expressed in more ways than one. There are no set rules of what constitutes humor in any society; therefore, humor comes in many shapes and sizes. So, how is increasing coffee humor relayed to â€Å"caffeine culture? † Each culture and point in time is different, but coffee has always had a strong correlation to a â€Å"caffeine culture† that stemmed from the physiological and mental attributes that coffee, or caffeine, imposes on its consumer. Because of its notorious effects coffee has on its consumers, drinking coffee has been portrayed as an energizing, riveting, and delectable image. The article also makes references to cartoons and sketches about consuming coffee in the mid-1900’s and how it depicted the consumption of coffee and its effects. This is perhaps because during that span, societies were emerging as more work-oriented lives that led to the more practical use of coffee, or caffeine. Coffee humor emerged as a way of interpreting coffee consumption and its effects by portraying the consumers as very alert, alive, and even somber. The articles also notes that research on caffeine consumption not only may make a person more energized and alert, but also relaxed and at ease. This eventually led to the relationship coffee had with its consumers by allowing avid coffee drinkers to demonstrate their affinity and devotion by either wearing it as a shirt, bumper sticker, or on a description via social media. Eventually, coffee humor has contributed to the image many coffee drinkers hold and has been an essential method of showing the world the many faces of drinking coffee. Drinking coffee, however, has not always been portrayed as a positive influence. Through coffee humor, modern preoccupations about coffee or other aspects of modern life have been revealed to be a concern for the consumption of coffee. The article explains the use of caffeine as drug, known as dopamine, which is responsible for the effects it has on its consumers. Those effects being alertness sleep depravity, high-energy, and an increase in blood pressure. Caffeine not only causes these effects to take place during its intake, but like many other drugs, it leads to withdrawals that bring forth anxiousness, depression, muscle fatigue, insomnia, and headaches. These withdrawals, however, only last a couple days, unlike stronger drugs with longer lasting withdrawals. Consequently, coffee humor has taken an interpretation of the effects of coffee consumption by portraying what would happen if someone was to go without drinking coffee and their lives would be different. What may seem like an innocent joke at first, could actually be analyzed as a portrayal of a social issue of the potential dangers and misinformed lifestyles many choose to be a part of.

Cadbury Communication Mix Essay

What is the communication mix of Cadbury? The marketing communications mix consists of five major modes of communication 1. Advertising – in the case of Cadbury, advertising is used to build a long-term image of the product – Cadbury must therefore through its media posture be the market champion and carry the brand message – Television is the advised primary medium of communication as it has mass reach, a favourable image, high prestige value and is attention getting – Cadbury also advertise through magazines, radio, promotions, online etc – Consumers might believe that a heavily advertised brand must offer good value – The ‘taste’ of Cadbury’s chocolate has long been the focus of Cadbury’s advertising. This has been supported by the slogan ‘a glass and a half of full cream milk in every 200 grams’, accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. The image has become an integral part of the packaging design and has been featured in magazines, and on buses and trains, billboards, and of course television. 2. Sales promotions – Cadbury use sales-promotion tolls to draw a stronger and quicker buyer response – It can be used for short-run effects to dramatise product offers – The Go Another Cadbury promotion encourages customers to purchase  promotionally marked Cadbury products for a chance to win free chocolate bars. This is just one of the many Cadbury promtions. 3. Public Relations – The thought behind public relations, is that it provides advertising to a large audience as well as generates a welcoming community likeness about the company – Well-thought-out programs coordinated with the other promotion-mix elements can be extremely effective – Cadbury are committed to a strategy of â€Å"growing community value around the world† and are focussing on investments in the principal areas of education and enterprise, health and welfare and the environment. Cadbury recognise that prosperous, educated and socially inclusive communities are central to its success. Cadbury are proud of their investment in the community and the contribution made by employees around the world. Creating value in the community is part of their heritage and integral to achieving the core purpose of working together to create brands people love. – Some of the major events and projects that Cadbury support are the Students In Free Enterprise, Foodbank, Variety Club, Melbourne Cup Carnival, Royal Show, World’s Largest Annual Easter Egg Hunt and the three time AFL premiership champion Brisbane Lions Personal Selling – is the most effective tool at later stages of the buying process, particularly in building up buyer preference, conviction and action. Direct Marketing – use of mail, telephone, fax, e-mail or internet to communicate directly with or solicit response or dialogue from customers – in the case of Cadbury this deals more with customers such as supermarkets to help with the set up or organisation of promotions, displays or location Which media seem to be the most important and for which marketing purpose? CDM is undeniably the leader brand of not only the Cadbury’s basket but also the chocolate segment as a whole and is in a sense almost generic to the category in the country. CDM must therefore through its media posture be the brand champion and carry the brand message. With half the advertising spends of Cadbury’s, CDM must build on the brand equity through a premium marketing strategy that reflects in the media communication and positioning as well. This would translate to large and continuous brand presence. Television is the advised primary medium of communication as it has mass reach, a favourable image, high prestige value and is attention getting while having low cost per exposure for a high absolute spend. The media will go hand-in-hand with the advertising in reaching the expanding target audience the brand is reaching out to. Herein, the media must also supplement the youthful exuberance and rebelliousness of the advertising communication. Caution should be maintained not to dent brand equity while increasing penetration in smaller towns by using locally targeted media channels in a manner that will allow capitalisation of the ‘premiumness’ of the brand. A strategic brand n the Cadbury’s inventory, it is the only brand facing competitive ad spend from Nestle in its sub-category and so must build on its strengths and plug its weaknesses within its restrictions. The target audience is well defined and an entirely different gamut with regard to communication strategies including media vehicles. The primary target is school-going children and though mothers as buyers are enticed by the advertising message of ‘goodness of milk’ it is primarily the children who act as influencers and are to be spoken to through the advertising and consequently the media. The media again acting as a support of the advertising proposition and being a high-visibility strong presence and  recall value brand with the TG. A comparatively tight budget calls for media innovation, which may include reaching out directly to schoolchildren via direct marketing strategies to supplement other media channels. This can be kept in mind while considering the implementation of the media posture. Cadbury’s communication, like its brand personality is a reflection of the relationship it shares with its consumers. Cadbury’s Dairy Milk is the brand leader and in effect the mouthpiece of the Cadbury’s range, through which it successfully attempts to remain the almost generic leader of the category, defining its own territory and the segment it operates in. Media priority therefore is CDM, which is the brand image and should therefore be the prime-mover in retaining top of the mind recall through its advertising and media channels. Cadburys has identified these brand values and adjusts its advertising strategies to reflect these values in different markets. Its strategy can vary from increasing brand awareness, educating potential customers about a new product, increasing seasonal purchases, or as is currently the case in the ‘Choose Cadbury’ campaign to highlight the positive emotional value of the brand. After identifying brand values the marketing manager must match these to the specific market. For this reason it is important to identify possible segments that have specific needs, and to highlight appropriate brand values that will promote the brand in that market. The Cadbury product range addresses the needs of each and every consumer, from childhood to maturity, from impulse purchase to family treats. For example an analysis of the ‘gift’ sector highlights the importance of developing innovative products to address specific markets. Cadbury designs products to coincide with Christmas, Easter, Valentine’s, Mother’s and Father’s Day and other calendar landmarks. Cadbury use marketing strategies such as the ‘Choose Cadbury’ strategy to encourage a link between chocolate and these events ensuring there is a Cadbury chocolate product suitable and available for every occasion. The confectionery market is full of brands that need to fight for our attention. The role of advertising is to keep a brand in the mind of the consumer. We are constantly presented with countless brand images and messages on a daily basis. During the lifetime of a brand, companies will develop marketing strategies that communicate brand identity and core values to gain our attention. In order to keep its product competitive and contemporary, these messages need to change over time. Cadbury provides one of the most successful examples of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadburys. Healthy brand equity or brand strength is critical in an impulse-driven, competitive market. Advertising plays a key role in maintaining this strength. Cadbury employs all types of advertising from the internet to posters, from TV, radio and cinema to print media. This same creative message is then communicated through point of sale, merchandising, package design and public relations. The ‘Choose Cadbury’ Marketing Strategy The ‘glass and a half ‘, corporate purple and flowing script has become synonymous with Cadbury: these design elements have been used to great effect in developing the connotation of goodness that this imagery suggests. In the 1980s another vital attribute – taste – was highlighted. Regardless of national preferences about how chocolate should taste (e.g. dark chocolate is traditionally more popular in Europe whereas Australians prefer creamier milk chocolate) the implication was clear – Cadbury offers taste and texture that appeals to all. In the 1990s further emphasis was placed on ‘taste’. The strapline ‘Chocolate is Cadbury’, which was built upon previous brand values and allowed Cadbury to stake its claim and taking ownership of the word ‘chocolate’ and the chocolate eating experience. Earlier this year, Cadbury introduced a new global marketing strategy called ‘Choose Cadbury’. This strategy came about as a result of extensive research into consumer behaviour and perception. It is a campaign that perfectly illustrates how a brand can evolve and how different messages can be  communicated without losing the core strength and brand values that are already established. The classic icons have played a major role in establishing the look and feel of how Cadbury’s advertisements should look through successive campaigns. These key ‘look and feel’ icons were heavily researched to ensure that the messages they impart are always relevant to the Cadbury consumer. In depth customer research is conducted to ‘test’ these messages. Research results confirmed that colour recognition of dark purple is strongly associated with Cadbury. Its logo is readily recognised and scores a ninety six per cent recognition level alongside other global brands such as Coca Cola and McDonalds. The glass and a half symbol, which plays a key role in the current ‘Choose Cadbury’ strategy, continues to communicate the quality and superior taste of Cadbury’s chocolate. The central message of the ‘Choose Cadbury’ strategy hinges on the established glass and a half symbol. Is the glass half full or half empty? Cadbury suggests that the glass is always half full appealing to our emotions. Therefore, in choosing Cadbury we are taking a decision to embrace the positive. This optimistic metaphor is, according to consumer testing in the UK and Australia, well understood amongst consumers. In this ‘Choose Cadbury’ campaign, the product ingredient of milk has been elevated from a practical, rational platform to an emotional one Cadbury can deliver on optimism, happiness and a feel-good factor. If a brand can do all this, the decision to purchase this brand over all other chocolate brands seems to be logical and inevitable. The ‘Choose Cadbury’ strapline is a call to action designed to motivate us. We are not expected to simply absorb the advertising message, we are being called upon to make a conscious purchase decision. We are reassured that the Cadbury product will remain unchanged, (Cadbury is Chocolate and it still tastes good), but we are given more reasons to remain brand loyal (Cadbury is Chocolate – feels good i.e. positive, uplifting, mood enhancing, providing enjoyment and happiness). At no stage in the evolution of the Cadbury brand has there been as much reliance on taking ownership of the emotional side of eating chocolate as there is now. Owning the emotional territory for chocolate helps Cadbury to  elevate its product in the mind of the consumer. With the ‘Choose Cadbury’ campaign consumers are being offered both logical and emotional reasons to buy a Cadbury product as a first option on every occasion.

Cultural Conceptualizations of Emotions Essays

Cultural Conceptualizations of Emotions Essays Cultural Conceptualizations of Emotions Essay Cultural Conceptualizations of Emotions Essay Cultural Conceptualizations of Emotions Introduction The interaction between culture and language has attained theoretical advancements that have proven to be paramount (Sharifian, 2015). Cultural conceptualizations and language bring a broader frame that clearly defines the existing relationship between culture, language and conceptualization through improving the notion of cultural cognition. Collective cognition brings the interaction between members of a speech of a given community over a period of space and time. This model is explained through using different disciplines such as science, cognitive anthropology, and cognitive linguistics. Cultural Linguistics Cultural Linguistics is the leading research that focuses on the study of language and its relation to a culture that dates back to the seventeenth century in addition to the scholarly works of Wilhelm Von (1767-1835), Franz Boas (1858-1942), and Edward Sapir (1884-1939). Cultural Linguistics emphases on the role of culture to conceptualize different human experiences and its relationship to culture, language, and conceptualization. According to various studies of cultural linguistics, the language of a given group of people contributes a lot to their emotional experiences since language is one of the ways in which people express their innermost feelings everywhere in the world. Cognitive linguistic on the one hand is associated with linguistic anthropology and the study of language and culture. Language thus plays a significant role when it comes to defining the different views of separate communities on the concept of emotions and its relationship to culture (Sharifian, 2015). There are those that see language as a cultural activity while on the same note, there are those view language as an element that shapes the thought of a group of people in the society. The concept of language and culture conceptualized in a way that it brings out a precise definition of conceptualization and its relationship to language and culture. The conceptualization of language and culture clearly defines the emotional experiences of different groups of people in the society. Language also assists in determining the form of imagery constructed by a cultural belief and this means that cultural imagery governs figurative language, grammar, narrative, semantics, discourse, and phonology. Imagery brings out the picture of what one wants to see in their mind before bringing it out through verbal images arranged in complex categories. Cultural Conceptualization and Concept of Culture Many metaphors explicate the concept of emotions as a universal phenomenon influenced by an individuals culture. In most cases, emotions are observable through the behaviors and expressions of individuals. Even though emotions are a universal phenomenon, sometimes it depends on the experiences of the individual that depicts these emotions and their cultural backgrounds and specific events and the perception of the society surrounding them. Metaphors of social constructionists believe that emotions are often aligned with cultural influence even though its components are universal. The most common types of emotions that are universally recognized are such as; sadness, surprise, happiness, anger, disgust and fear and these six emotions have ignited different arguments and discussions amongst sociologists, psychologists and anthropologists globally. It is not easy to comprehend the concept of emotions unless one fully understands how culture affects the behaviors and expressions of individuals in the society. Different cultures vary when it comes to cultural background and experiences, and this means that they are derived from diverse experiences. When an individual is annoyed, it is evident to see it in their facial expression and the same thing when they are happy, and this remains to be the most prominent and universal manifestation of emotions in the modern world. Other studies agree with the arguments since these forms of emotional expressions observable on different continents around the globe even though sometimes some forms of emotions are not always easy to read through an individuals facial expression. One of the ways of giving this argument a ground was through taking pictures with faces that depict facial expressions of sadness, happiness among other forms of facial expressions and these photographs were taken to different continents for people to match the looks and what emotions they display and the result was similar in all the continents. In other arguments by other theorists, emotions are viewed as a faces neuromuscular activity, and this means that the concept of emotions is much deeper than what was initially thought to be. Some communities have diverse ways of displaying their emotions, and this is observable when one looks at how a woman and her children communicate either when they are alone or with other people. The reactions of women and children of Western culture and those of African origin do not depict similar climax of emotions during emotional responses. There are those children who respond quicker to emotional caress while others do not even show any form of interest in sensitive touch. Most African women from rural villages do not depict similar responses to those from the town in similar events, and this is the same case among Westernized communities from the city and those from the villages. It only means that the argument can take a different angle of discussion to reflect the ideology and concept and its relation to culture. In some communities, its hard to note expressions of sadness because their culture teaches them that anger is associated with evil thus as a way of disassociation to evil and anything that relates to it, everyone shuns from expressions of anger. The argument on cultural conceptualization and its relation to a cultural background is quite debatable because not everyone within the same community can depict different reactions during an event. ;;;;;;;;;;;It is evident that even in a family everyone does not have similar reactions during an event since there are those that are much happier than others and others are more reserved when it comes to different incidents. One can argue that emotions do not have to be associated with culture to give its meaning since one can have unique emotional responses that do not necessarily represent their culture.;

Analysis Of Sweat By Zora Neale Hurston English Literature Essay

Analysis Of Sweat By Zora Neale Hurston English Literature Essay All through literature and stories, words and characters will always represent different meanings and symbols. Readers will continue to venture deeper and deeper into the meanings of the words a writer puts on paper. The writer of the story may not even have a deeper meaning to the writing but we as humans have a need to explore. The short story known as â€Å"Sweat† by Zora Neale Hurston may also be one of those types of stories. The short English literature story â€Å"Sweat,† written by Zora Neale Hurston, shows Sykes as the husband of the leading character Delia in the story. During the story it seems as though Sykes gets easily upset and angered at his wife Delia.  Ã‚  Sykes takes his frustration out on Delia all throughout the story by hurting her physically, cheating with another woman, and teasing her with one of her biggest frights, which are snakes.  Ã‚  Even though Sykes’ behavior should not be accepted or followed, he possibly could show signs of a mental problem that is not fully addressed or dug into during the story. Sykes may also feel threatened because Delia is the sole provider of the house. He wants to feel as if he still has the â€Å"man† power and control over the marriage. More often than once he tries to take Delia and make her feel lesser to him as he feels it should be.    During this time many women may have backed down after being yelled at or threatened by their husbands but Delia did not back down however. She took a stand against Sykes by saying to him,†Mah tub of suds is filled yo’ belly with vittles more than yo’ hands is filled it.  Ã‚  Mah sweat is done paid for this house and Ah reckon Ah kin keep on sweatin’ in it† (Hurston 408). In the story the reader can almost tell and feel that Sykes also does not want to be reminded that he was unsuccessful in making a complete family or the fact that he has failed to take care and provide for his family. Betty Nosa m writes in the book, â€Å"Sweat, Looking for a Man`s place†, â€Å"In Sweat, the husband named Sykes is frequently exposed to his let down and failures to provide for his family, his wife by her recurring talks of ‘her’ carriage, pony, other physical items† (Nosam 66).   Hollering, screaming and yelling all seem to fail, which will make Sykes feel the need to resort to other means of making Delia listen, violence.  Ã‚  All Through the story Sykes will be threatening Delia and informing her that he will hit her physically in one way or another. Author of the book,  forming a Straight punch with a curved fist, Loren Bruckheimer, will explain how, â€Å"Zora Neale Hurston uses descriptions of the whip to propose a people of manliness expressed in an over powering nature and deeply seeded in ethnic tyranny† (Bruckheimer 44).  Ã‚  This would imply that Sykes hits Delia only because the only way of manliness that he has known is the kind that th e white townsmen seem to portray.

The Use of Psychotropic Medication in Hospital Settings Research Paper

The Use of Psychotropic Medication in Hospital Settings - Research Paper Example From the study it was evident that the factor which was strongly associated with fall was medication. Other risk factors determined by the study were level of activity, age of the patient,confusion, depression, history of fall in the past. staff vigilance and number of inpatients in the ward. According to Blair and Gruman (p. 353), it is very important for the staff of the hospital to know that risk assessment for falls in elderly patients must be continuous because the status of risk can change quickly, especially if the patient is on some psychotropic medication. They opined that a fall prevention program must be present in all hospitals admitting elderly patients and nurses and other staff must be educated about strategies to prevent falls in that population. Another important aspect of medication is the inappropriate dosing of psychotropic medication which can increase the risk of falls. This aspect was studied by Peterson et al (p.802). The researchers studied the association be tween appropriateness of psychotropic medication and in-hospital fall rate. From the study, it was evident that inappropriate dosing of psychotropic medication is strongly associated with falls. As such, psychotropic medications are associated with several side effects including falls leading to hip fractures, over sedation and delirium. Geriatric patients who are vulnerable may suffer from various injuries disproportionate to the fall when on psychotropic agents because; these medications are used frequently, slow the rate of metabolism and decrease physiologic reserve (Peterson, p.803). According to a meta-analysis by Leipzig et al (cited in Riefkohl, p.726), psychotropic drugs are strongly associated with falls. The data for... From this paper it is clear that several medicines have been attributed to cause falls in the elderly population. In this regard, psychotropic medicines which are frequently administered for older people for various psychiatic and cognitive problems are studied widely and are known to increase the risk of falls. Medicines, especially psychotropic ones, cause orthostatic hypotension, confusion, oversedation, delirium, dizziness, cognitive changes and psychomotor impairment and thus contribute to falls. Other medications which can increase the risk of falls are diuretics, antihypertensives and cardiovascular medicines. In this research article, the association between use of psychotropic medications and falls in elderly people admitted to hospital settings will be studied through review of suitable literature.As the discussion highlights  inappropriate dosing of psychotropic medication is strongly associated with falls. As such, psychotropic medications are associated with several si de effects including falls leading to hip fractures, over sedation and delirium. Geriatric patients who are vulnerable may suffer from various injuries disproportionate to the fall when on psychotropic agents because; these medications are used frequently, slow the rate of metabolism and decrease physiologic reserve.  Falls are a major source of concern among elderly patients admitted to hospital. Several risk factors are present which can be assessed using risk assessment scales.